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    最嚴818挺進下沉市場 蘇寧品控嚴把拼購質量關

    2019-08-07 19:01:52 來源:中新網新疆
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      中新網新疆新聞8月7日電  8月,各大社交電商紛紛備戰即將到來的818大促。作為主戰場,蘇寧拼購與蘇寧品控一起,邀請30多家第三方質檢機構,“下沉”到拼拼工廠中去,通過介入產品源頭,深入工廠進行實地審核等措施,從源頭解決消費者的品質擔憂,為接下來的8月8日拼購日做好質量把關。

      這是今年“史上最嚴818”的一個縮影。今年818,被稱為史上最嚴,也是電商開始重點把控質檢,推動社交電商往品質路線轉變的的一次重要體現。

      “社交電商已成為電商界一支不可忽視的力量,發展很快,問題很多。我們商戶遇到的問題很大一部分是低品質造成的,行業急需制定相關標準,規范市場行為。”

      在由蘇寧拼購發起的“質檢聯盟”和“品質優選計劃”大會上,蘇寧拼購總經理張奎提出了目前社交電商市場上存在的“因低價而變質”的競爭環境。

      這次大會,來自CVC威凱、SGS通標、江蘇質檢和中檢集團等多家權威第三方檢測認證機構,和蘇寧拼購一起,正式成立了“蘇寧拼購質檢聯盟”。

      這標志著,作為社交電商的代表,蘇寧拼購開始聚焦正本溯源。主打下沉市場的的拼購業務,要向品質路線轉變。

      據介紹,臨近818,為確保消費者能夠放心買買買,蘇寧品控發布“Fire計劃”,推出“去蕪存菁、全程監管、正品保障、品質推優”四大品控政策,全方位提升蘇寧易購平臺的整體質量水平,打造史上最嚴818,把質量問題扼殺在搖籃里。

      除了邀請權威第三方質檢機構入駐“拼拼工廠”外,蘇寧拼購在818期間還官宣了賈玲和沈騰兩個代言人。據張奎介紹,“啟用賈玲和沈騰兩位官方代言人標志著蘇寧拼購在品質和品牌建設上進入了一個新階段,今后將不斷地提高品質、創新玩法、提升體驗”。

      作為社交電商的重要一環,蘇寧拼購啟用代言人,也是倒逼拼購行業提高商品品質、倡導良性競爭的重要舉措。

      據悉,此次最嚴818,除蘇寧拼購外,主打“正品行貨”的蘇寧國際表示,出現假貨或者二手翻新品,假一賠十。

    (編輯:戚亞平)
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